See <span style="font-weight:bold;">CORPORATE VALUES</span> by Michael Juul Jensen at the end of this article.

Corporate values - it sounds boring. Corporate valuez..zzzz...

Storytelling has recently been the buzzword in management.

I went to a couple of storytelling seminars - zzzz..ztorytelling zzzz..zeminars!!!

Did you know that Pfizer Inc. has shown great interest in the combination

of corporate values and storytelling as a sedative drug for those who suffer from insomnia?

Managing director Henrik Thorning, president and founder of Fiberline Composites Inc.

had won the Danish Industry Initiative Award.

I always make an art work to the award winner.

I met him in his factory - I was searching for some inspiration.

He showed me everything - enthusiastically.

He told me everything - enthusiastically.

He had just finished a timeconsuming work of developing the corporate values for the company.

But they were not implemented, yet.

And.

As he saw the logo I had made to 1st grad at Hedensted school.....

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Henrik Thorning was excited.

Yes.

Yes.

Yes.

Make a story about <span style="font-weight:bold;">SOFUS</span>.

Exactly as pedagogically as the 1st grade logo.

Sure.

Sure.

And my very own storytelling concept had popped up.

A little bit of information to the reader:

Why a story about <span style="font-weight:bold;">SOFUS</span>?

Fiberline Composite Inc.'s corporate values focused on <span style="text-decoration:underline;"><span style="font-weight:bold;">S</span></span>amspil=Interplay, <span style="text-decoration:underline;"><span style="font-weight:bold;">O</span></span>rdentlighed=decency, <span style="text-decoration:underline;"><span style="font-weight:bold;">F</span></span>orudseenhed=foresight, <span style="text-decoration:underline;"><span style="font-weight:bold;">U</span></span>dfordring=challenge and <span style="text-decoration:underline;"><span style="font-weight:bold;">S</span></span>und